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Campaigning: Do’s and Don’ts for Candidates in India

    Home blog Campaigning: Do’s and Don’ts for Candidates in India
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    Campaigning: Do’s and Don’ts for Candidates in India

    By Malavika Rajkumar | Police and Justice System | Comments are Closed | 28 January, 2020 | 0

    By Malavika Rajkumar and Kadambari Agarwal

    The Model Code of Conduct (MCC) is a set of rules and guidelines which regulate the actions of the political parties, candidates, people supporting them, the civil servants during election time and anybody else who is associated with elections. The MCC ensures that the elections are held on fair grounds, and no action is taken by the party in power which would allow it to derive any benefit therefrom during the elections or to gain an unfair advantage over other candidates/parties.

    Image for post
    Source: Bluebeans.com

    In Delhi, the MCC applies from the day the election schedule is announced, which was on the 14.02.2019, till the completion of the General Election to the Legislative Assembly of NCT of Delhi which will be on the 13.02.2019. This was notified through the announcement by the Election Commission on the 6th of January, 2020.

    Do’s and Don’ts for Candidates/Political Parties

    Actions against Voters

    A candidate cannot bribe, threaten or induce voters to vote for or against a candidate or party. For example, a candidate cannot induce voters to vote for a certain candidate or party by saying that they will be subjected to godly punishment if they do not do it. Under Section 171B, 171C, 171E, 171F of the Indian Penal Code, 1860 (IPC), a candidate can be punished with jail time upto one year and/or a fine amount for doing any of the actions mentioned above.

    Regardless of whether your candidate tells you to impersonate someone else or not, it is a crime to impersonate and vote under the law. Anyone who impersonates and votes as someone else can be punished with jail time upto one year and/or a fine under Section 171D and 171F of the IPC.

    Actions against Other Candidates

    Candidates cannot threaten any candidate or voter with any threat of injury, social ostracism, expulsion from any community or excommunication. Even spreading details about the private lives of other candidates and personal attacks on them are a violation of the MCC. Candidates are supposed to keep all comments limited to criticising the policies, programmes, past records and work of other candidates or political parties.

    Use of Government Machinery for Campaigning

    The MCC dictates that a candidate or a political party may not use any official vehicles, such as vehicles belonging to the Central and the State Government and their Public Undertakings, Cooperative Societies, etc., for electioneering or campaigning. A minister may use only his private vehicle(s) for such purposes, and the official personal staff of the minister may not accompany him. Further, no pilot car/car with beacon lights/car affixed with sirens may be used for electioneering purposes, regardless of whether the vehicle is government-owned or private.

    The ruling party also cannot monopolize the use of public places like maidans, helipads, etc. while holding public meetings for campaigning; other candidates/parties should also be able to access such places equally for campaigning.

    Image for post
    Source: Wall Street Journal

    Use of Public Property for Campaigning

    Candidates and political parties cannot use public property/places like railway stations, airports, bridges, government hospitals, post offices, government buildings, etc. for political advertisements for elections. They cannot write on the walls, paste any posters/papers, erect/display any cutouts, hoardings, banners, flags etc. as a part of election campaigning.

    Image for post
    Source: media4growth

    For example, very recently, the Delhi High Court upheld an Election Commission direction issued not to display any political ads on any metro rail media, including inside its premises and trains at the time the MCC is in force.

    Further, if a party/candidate wants to use any individual’s land, compound wall, etc. for erecting flag staffs, suspending banners, putting up notices, writing slogans, etc., they must take prior permission from that person/owner of the property. If anyone defaces any individual’s property, they can be punished under Sections 425–427 and 431 of the IPC. Some States even have specific laws to deal with this problem, for example, West Bengal has the West Bengal Prevention of Defacement of Property Act, 1976.

    Use of Religion for Campaigning

    No candidate may campaign in any manner which uses religion to further the prospects of a candidate/political party during an election, or which results in the creation of tension or hatred between different castes/religious communities. For example, one may not use religious sentiments to garner votes, create disharmony between different groups of people, put pictures of politicians outside religious institutes, etc.

    Political Advertisements through Media

    The MCC has rules which dictate the use of political advertisements through media, like newspapers, radio, etc., for campaigning-related purposes.

    • Use of Print Media

    The use of print media for political advertisements is highly regulated. With respect to newspapers, the press has a duty to be objective, not spread hatred/false information, take money or other gifts in exchange for writing about a particular party/candidate, etc. Any advertisements made in newspapers, posters, pamphlets, etc. must have the name of the publisher and printer.

    • Use of Television/Radio

    Any advertisements/sponsored programs, etc. which support or criticize a candidate with an intention to influence the election cannot be broadcasted on the television or the radio. If general events relating to a political party are broadcasted which does not influence the public in any manner, then it can be broadcasted via TV or the radio.

    • Use of Social Media

    The MCC applies to all kinds of social media i.e. collaborative projects (like Wikipedia), blogs and microblogs (like Twitter), content communities (like YouTube), social networking sites (like Facebook) and virtual game worlds (like gaming applications). Certain rules regulate political advertisements on social media. For example, a party/candidate must keep a list of the expenditure incurred on social media advertisements.

    Use of Armed Forces for Campaigning

    There have been specific clarifications by the Election Commission, apart from the MCC, stating that Armed Forces cannot be used as political tools to further a candidate’s or political party’s campaigns for elections. Using the photographs of Chief of Army Staff or other defence personnel and photographs of functions involving defence personnel cannot be used while campaigning.

    Announcement of Schemes

    The ruling party, if contesting the election, may not announce new projects, concessions, etc. which may influence the voters in its favour. This applies to both ongoing and new schemes — but it does not mean that the implementation of certain schemes, like national, regional and State utility schemes, already up to the stage of completion, must be stopped/delayed. However, the commissioning of these schemes should be done by civil servants.

    Image for post
    Source: Election Commission

    The Kerala High Court in Rajaji Mathew Thomas vs The Election Commission Of India mentioned that one of the functions of the MCC is to prevent the ruling party from taking unjust advantage of its position, like exclusively using the infrastructural facilities of the State or spending the discretionary funds of the State. In practice, many politicians and political parties violate the MCC, mainly because of the nature of the MCC itself. The MCC is not binding on anyone. It is a set of guidelines and rules made by the Election Commission to regulate any unfair or illegal practice by anyone involved in elections including candidates, voters, other persons involved in elections etc.

    If a candidate or someone else violates the MCC rules, they cannot be punished, except in certain cases where the MCC violation is also a crime under the IPC and the Representation of the People Act, 1951. For the violation of those crimes, one might even go to jail.

    As for violations of MCC alone, a warning will be issued to candidates and if the conduct continues even after the warnings, there is a possibility of being removed as a candidate. The most important role the Election Commission and election officers play during the period MCC is in force, is the immediate actions it takes in stopping violations of MCC. If you see any candidate violating the MCC rules, then through C-vigil application, you can capture proof through photos etc. and complain to the election authorities. The Do’s and Don’ts given above are only an indicative list of the MCC. Read the Compendium of Instructions on Model Code of Conduct and Application of Model Code of Conduct to understand the details given by the Election Commission.

    Malavika Rajkumar is the Content Lead at Nyaaya and Kadambari Agarwal is a Research Assistant at Vidhi Centre for Legal Policy. Views are personal.

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    Andhra Pradesh

    Girl Child Protection Scheme

    The Girl Child Protection Scheme is aimed at preventing gender discrimination by empowering and protecting rights of girl children through direct investment from the State Government. It provides a number of incentives to promote the empowerment of the girl child:

    • In case of a single girl child she is entitled to receive Rs.1.00 lakh after completion of 20 years of age.
    • In case of two girl children, both of them are entitled to receive Rs.30,000/- each, after completion of 20 years age.
    • Both “single girl child” and “two girl children” are entitled to receive Rs1,200/- per annum as scholarship from 9th class to 12th class (including ITI course) during their period of study, as a benefit under the scheme.

    More information on this scheme can be found here.

    Bangaru Thalli Scheme

    Bangaru Thalli is a welfare scheme for girls launched by Government of Andhra Pradesh. The scheme supports the family of a girl from her birth till her graduation. All the Below Poverty Line white card holders are eligible for the scheme.

    Details of the scheme can be found in the Andhra Pradesh Bangaru Thalli Girl Child Promotion and Empowerment Act, 2013.

    Assam

    Manjoni Scheme

    Under this scheme, Rs. 5000 is deposited by the State Government at the time of the birth of a girl child and the girl would get the matured value of this fixed deposit when she turns 18. In order to be eligible for this scheme, the girl child must be born in a Government hospital and the family should have adopted the two child norm.

    More information on this scheme can be found here.

    Bihar

    Mukhyamantri Kanya Suraksha Yojana

    Under this scheme the girl child gets financial assistance from her birth till graduation amounting to a total of Rs. 51,000. The funds will be dispersed over a period of time upon attaining a certain age and completion of certain prerequisites:

    • At birth: Rs 2000
    • Age 1 upon issuance of Aadhar card: Rs. 1000
    • Age 2: Rs. 2000
    • Passing 12th grade: Rs. 10,000
    • Graduation: Rs. 25,000

    These benefits are available to only 2 girls in a family and residents of Bihar. Girls coming from financially weaker backgrounds will be given priority. To apply to this scheme, the parents can visit the anganwadi centres, fill the application form and submit the necessary documents to the anganwadi workers.

    Goa

    MAMTA scheme for girl child

    With a view of improving the female sex ratio of the State, under this scheme an amount of Rs. 10000/- will be paid to all the mothers who deliver a girl child  (maximum 02 deliveries) in a registered medical institution. Eligible mothers can apply to the Child Development Project Officer through the local Anganwadi Centre with a copy of the Birth Certificate within 45 days from delivering the child. The benefits are directly credited to the declared Bank Account.

    There is an online application for this scheme. More information on this scheme can be found here.

    Gujarat

    Kunwarbai Nu Mameru Yojana

    The Ministry of Women and Child Development of Gujarat has launched a scheme called Kunwarbai Nu Mameru Yojana that offers financial assistance of Rs. 10,000 to only one girl of a family. However, this scheme has been started specifically for the welfare of Scheduled Tribes and Scheduled Castes girls. Only those with an annual income limit of Rs. 1,20,000 (Rural areas) and Rs.1,50,000 (Urban areas) are eligible for this scheme.

    More information on this scheme can be found here.

    Haryana

    Laldi Scheme

    The Ladli Scheme of Haryana is meant to provide benefits to biological parents who have no son (biological or adopted) but only daughters. This scheme is only available to those who are either domicile of Haryana or working for the State government, whose gross annual income of the family does not exceed Rs. 2,00,000.

    The pattern of this scheme is similar to the Old Age Samman Allowance scheme for the families having only girl children. The enrolment of families under this scheme commences from the 45th birthday of the mother or the father whoever is older of the two till their 60th birthday i.e. for 15 years (Thereafter they will be eligible for Old Age Samman Allowance). The rate of allowance provided is Rs. 1,800 per month.

    More information on this scheme can be found here.

    Himachal Pradesh

    Indira Gandhi Balika Suraksha Yojana

    Under this scheme, the families adopting family planning methods after the birth of the first female child will be given a sum of Rs. 25,000 and those adopting family planning methods after the birth of two female children will be given a cash of Rs. 20,000.

    The health department of the Himachal Pradesh government also provides free of cost transportation either through taxi or ambulance for carrying pregnant women to the nearest hospital for delivery.

    Beti Hai Anmol Yojana

    Under this scheme, for all the families lying below the poverty line in Himachal and having one or two girls, a sum of Rs. 5100 will be deposited in the name of girls at the time of their birth. Moreover, to help in the education of such girls, scholarships ranging from Rs. 300 to Rs. 1500 will be given to them from class I to class XII.

    More information on this scheme can be found here.

    Jammu and Kashmir

    Ladli Beti Scheme

    Under this scheme, financial assistance of Rs. 1000 per month is made by the Government from the birth of the girl child / account opening date for the next 14 years. For this, zero balance accounts have already been opened in the Jammu and Kashmir Bank in respective localities. This is only applicable to girls born on or after 1st April 2015, and whose parental income is less than Rs. 75,000 per annum.

    More information on this scheme can be found here.

    Jharkhand

    Ladli Lakshmi Yojana

    Under this scheme, the State government offers a girl child from families below poverty line benefits of Rs. 1,80,600. An amount of Rs. 6,000 will be deposited annually into the girls account till she turns 5 years old. Further amounts will be added upon completion of higher education, marriage and so on, along with monthly allowances of Rs. 200 for girl students.

    Karnataka

    Karnataka Bhagyashree Scheme

    With the idea of raising the status of girl children and promoting their birth in the country, the Karnataka government has come up with the Karnataka Bhagyashree Scheme. The scheme provides financial assistance to the girl child in families that lie below the poverty line through her mother or father who is subject to the fulfilment of certain conditions.

    The government of Karnataka offers the following benefits to the eligible candidates of this scheme-

    • The girl child gets a health insurance cover of upto Rs. 25,000 per month
    • The child gets an annual scholarship of Rs. 300 to Rs. 1,000, depending upon her age upto 10th standard
    • The parents get Rs. 1 lakh in case of accident and Rs. 42,500 in case of natural death of the girl child.
    • On completing 18 years of age, the parents of the girl child would be paid Rs. 34,751.

    Along with this, there are certain interim payments such as annual scholarships and insurance benefits that the beneficiary can avail upon continued fulfillment of the eligibility criteria. The grant of such facilities promotes the birth of girl children in economically weaker families and raises their status within the society.

    Kerala

    Education Assistance to Women Headed Families

    The scheme proposes to extend a helping hand to these families by way of providing financial assistance to the education of children by the State government.

    More information on this scheme can be found here.

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